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Direct Digital Marketing

Example: "The company reduced marketing costs by switching from paper mailings to direct digital marketing."

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Direct Digital Marketing, or DDM, is a type of marketing that is done through a digital medium. Common DDM mediums include the Web, e-mail, and mobile phones. These marketing avenues provide unique advantages over traditional marketing strategies.

For example, companies can use e-mail and text messaging to send promotional messages at little to no cost. Similarly, Web advertising allows companies to only pay for leads that direct users to their websites or result in a sale. Each of these types of DDM provide an efficient way for companies to use their advertising budgets.

First Published: October 28, 2009
Last Updated: March 17, 2010

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Definition from the PC Glossary