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Example: "The company has started using SMM to broaden its Web presence."

SMM is short for "Social Media Marketing." It refers to marketing through social networking websites and is a popular way for businesses and organizations to market themselves on the Web.

While most companies have their own websites, many have profiles on sites like Facebook and Twitter as well. Since these sites already have millions of users, they provide businesses and organizations with the potential to reach people who would not otherwise visit their website. Since most social media websites allow users and organizations to join for free, SMM is a low cost alternative to other forms of advertising. However, it still requires time and effort to create and update profile pages for individual social networking websites.

Published: August 9, 2010

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Definition from the PC Glossary