Example: "As the company's website became more popular, it ranked higher on SERPs for relevant keywords."
SERP is an acronym for "Search Engine Results Page." This is the Web page that displays the results of search performed with a search engine, such as Google, Yahoo!, or MSN Live. It contains a list of Web pages that are relevant to the search phrase entered by the user, displayed in order of relevance. A SERP may also include sponsored links or paid listings that are supplied by companies that bid on keywords. Getting listed in the top results of a SERP is a common goal of webmasters who want to drive more traffic to their websites.